In the old days, it was common practice to firms took advantage of signs, when there had to be advertised. Today, there are a few more keys to play on.
Mobile is the new advertising pillar
There was a time when newspapers and printed media was our primary source of news and where A-signs-the so-called street vendors-was the be-all and end-all for any business in the city. That is not the case anymore. In line with an increasingly digital world, is the advertising industry needs to follow suit.
We have spoken with the company Skiltex, which, according to this hypothesis should be a dying dinosaur, but such is not the case. For although the company provides accessories for old-fashioned signs, there is still time in the shop. This is because-according to them-that signs are not old-fashioned. They are just not unique anymore, as there are a plethora of other alternatives. But signs still thrives, even in a digital world.
In the good old days …
In the old days were signs pretty much what one had to do with. Virtually all other marketing methods were both disproportionately expensive and cumbersome.
That is not the case anymore, and today is the phone the new advertising pillar. Who is advertising in virtually all our apps, and if you want to avoid it, you must pay for the app.
In the same way as that today we are not buying as many newspapers as in the past, the news also moved onto your phone. Thus, advertisers now have the opportunity, not just to show you advertisements, but actually show you customized advertisements. It is called remarketing and is a result of your behaviour on the vast internet.
The advantage of these commercials is that they, unlike their “ancestors” is – or at least can be – active.
The future of the advertising industry
Although a media dies, it doesn’t mean that the whole world gets stuck. On the contrary, it means there will be developed new and (hopefully) smarter alternatives. It could look at the old-fashioned A-signs, since QR codes became a reality.
Signs died, although not, but they were suddenly interactive and managed
in order to keep up to date with the rest of the digital world – although this is a very old-fashioned kind of advertising.
In the future, we may go on museum and see iPhones and Samsung-Mobiles exhibited in glass display case, but in a frame on the wall will certainly sit a sign with an explanation of what it is, however, for some appliances that are in this glass display case.
We develop ourselves all the time, and that is how it has always been. This applies also in advertising and the mobile phone industry. There are now browsers on the market with built-in adblockere, so the advertising industry need to think creatively on how to integrate advertising, which does not bother consumers too much.
If something is not in development, it is in liquidation. It’s harsh words, but nevertheless true. The digital world has revolutionized a part industries over the last 20 years, and there is nothing to suggest that the trend intend to change. quite the contrary!
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