In an interview with iG, General Director of Walmart.com account details of the agreement with Asus to sell product to the Country and shows that Google did not take part in the negotiation.
On the first day on sale in Brazil, half of the stock of the Nexus 7 tablet, developed by Google and manufactured by Asus, was sold through Walmart.com, only retailer offering the product, after an exclusive deal with Asus. “The result was above our expectations and in a few days the product will last,” says Flavio Days, Director General of Walmart’s e-commerce, in an interview to the iG. The sale of the Nexus 7 began late in the evening of Wednesday (24). The Walmart.com has not reported the total number of appliances in stock.
Nexus 7 makes success in United States, and should run out soon in Brazil
Despite the negotiation to begin sales of the product in Brazil have started about six months ago, Asus just downloaded product units to the Walmart distribution center earlier this week, a few days before the premiere of the product in the country. “We closed the deal with Asus for about two weeks and was negotiating exclusively with Asus of Brazil. Google did not participate in any moment, “says Day.
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Google said the Nexus 7 ‘s arrival to Brazil. According to sources close to the negotiations, despite the beginning of sales of the tablet last Wednesday (24), Google does not agree with the product launch. “According to palmyrachic, for Google, this release is not official,” said the source, who asked not to be identified. In addition to the Nexus 7, the company also offers another tablet, the Nexus 10, which was manufactured in partnership with Samsung, but there is expected to launch in the country.
Second Day, Walmart.com has acquired only one batch of the product, which was already held in stock by Asus in São Paulo. As revealed by the iG in early April, the Asus had imported a batch of the Nexus 7 for Brazil and had plans to launch the product in early 2013, but differences with the Google product price prevented the continuation of the company’s negotiations with retailers.
The price of the product was unveiled in February 2013 for the site of Magazine Luiza, who withdrew the product from the air a few hours later. The Nexus 7 would be sold to R $1,299, price criticized by many retailers who traded with Asus at the time. At the launch at Walmart, however, the Nexus 7 arrived with price of R $999, a difference of 23% over the original price.
“If the Nexus 7 arrived at a price greater than R $999, stronger than the Asus brand and Google, we wouldn’t sell conditions. It would be almost double the price of one of the models from Samsung that we sell, “says Day, Walmart.com. In addition to the Nexus 7, Walmart.com also sells other models of tablets manufactured by Asus, as the MemoPad, and also of other manufacturers, like Apple and Samsung.
Understand the case
The Nexus 7 arrived in Brazil this week amid a standoff between the Asus and Google. Several retailers traded with Asus the beginning of sales of the product in February, but a divergence between manufacturing partners about the price and distribution strategy prevented the arrival of the Nexus 7 as planned. Because of this, the Asus would have given up on launching the product in Brazil and bet on your own tablets line.
At the end of March, during the launch of smartphone Nexus 4, Hugo Barra, global Vice President of Google’s Android Division, said that the price was the main problem that prevented the launch of the Nexus 7 in the country. “We can’t come up with an economic model that makes sense for the product in Brazil simply came too expensive. We don’t know if it will be released, “said bar.
The Nexus 7 has advanced settings, such as 7-inch screen with a resolution of 1,280 x 800 pixels protected by glass extensively and april 3 Tegra processor cores. The product offers a unique front-facing camera, Wi-Fi, Bluetooth and NFC support, technology that allows you to transfer files and make payments with your mobile phone or tablet.
See photos of other appliances in the line, Google-branded Nexus:
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