Google search engine serves as the «gateway» to the Internet for most computer users. However, its relevance in smartphones is much less clear. In fact, are the apps that they play a central role in our mobile phones at all levels (also as a tool for network access). Users know it, and Google are, obviously, very conscious of this reality.
One of the journalists from The New York Times interviewed Amit Singhal, the head of the search engine for Google during the last fifteen years, and has not hesitated to give us some very interesting clues to find out what is working and how they look to their future. And this is your starting point, according to Singhal,: users dedicated to apps 85% of the time we invest in our smartphones.
The Google apps
The global amount of searches from mobile devices It is increasing apace. In fact, Singhal said during the interview that in ten countries have already exceeded the total of searches launched from computers. Google contemplates Internet like a content hosting platform, and its search engine brings the intelligence needed to access that information in an efficient manner.
The challenge ahead, according to Singhal, is that Internet as platform is becoming a repository of applications. But that ‘smart’ layer that allows users to find the services that they better meet our needs It is still necessary. This is precisely the direction Google is working on it.
Apparently, Singhal and his team are handling two parameters are essential in adapting its search engine to the needs of the users of mobile devices: the context and the probability. The first is typically associated with time of day and is conditioned by the most frequent searches in that time slot, and probability gives priority to one of the search results before all possible exits.
The success of Google closely depends on the ability of its search engine to filter the noise and return us the information we seek, and not another. And the probability conditioned by the context It is the main ingredient of your plate star. It is clear that even a company with a position as comfortable as that Google has at present can relax. Better for us, users.